11 September 2009 Ignore The Basics
I was at an event on Wednesday night where Russel Howcroft from GPYR, although perhaps more commonly known from The Gruen Transfer, spoke.
Talking to a bunch of students about to graduate and looking for jobs, he made one particular point that I thought was quite interesting. Now I’m paraphrasing here but a small part of his speech went something like this…
“Sometimes you need to forget the basics. Ignore what ever it was you were taught in first year marketing at university, specifically the definition about what marketing actually is. This definition completely ignores the concept of “Build it and they will come” and overlooks the idea of making art for the sake of it”.