25 February 2010

Posted at 15:06h in advertising, banner ads, dying, radio, television, train by

I think it's a tell of a struggling medium when it advertises the fact you can advertise with them. I imagine their advertising revenue can't be too successful if they have no ads to place in that media space. You see it all the time on websites with banner ads suggesting one could "advertise here". It's also pretty popular on the inside of trains. And I realised today, that radio has been doing it for a while with a pretty heavy push lately. Is this the sign of a dying medium, or at least a profitable one? And how long until we see a major television networks running similar ads?...

07 January 2009

Posted at 21:04h in adsense, advertising, banner ads by

I made a decision today. I will never have any AdSense running on this blog.I am the angry mob who wants to burn all banner ads and interruptive media. The only way I'd be interested in monetising this blog is through sponsorship, even then it has to be relevant and beneficial to you guys.I suppose that counts as a New Year's Resolution, yeah?...

29 August 2008

Posted at 12:31h in banner ads, facebook, social media, social networks, spam, switched on media by

Using banner ads is not social media marketing. They are simply a traditional, interruption media attempting to use a old practise that doesn't work in this new space on the Interwebs. The only factor that makes them better than spam for enlarging my penis is how they can be somewhat targeted on social networking sites like Facebook. So when I state on my page I am a fan of Arrested Development, I receive ads selling Arrested Development tees. Unfortunately technology is not at a place to realise I would never wear an Arrested Development tee, even if I love the show. So when Switched on Media describes social media as using banner ads, I'm going to have to call them out. If you truly practised social media, then you'll respond to this post and we can work on your strategy, or at least redefine that page to not include the words "social media"....