29 August 2008

Posted at 12:31h in banner ads, facebook, social media, social networks, spam, switched on media by

Using banner ads is not social media marketing. They are simply a traditional, interruption media attempting to use a old practise that doesn't work in this new space on the Interwebs. The only factor that makes them better than spam for enlarging my penis is how they can be somewhat targeted on social networking sites like Facebook. So when I state on my page I am a fan of Arrested Development, I receive ads selling Arrested Development tees. Unfortunately technology is not at a place to realise I would never wear an Arrested Development tee, even if I love the show. So when Switched on Media describes social media as using banner ads, I'm going to have to call them out. If you truly practised social media, then you'll respond to this post and we can work on your strategy, or at least redefine that page to not include the words "social media"....

02 August 2008

Posted at 15:58h in clemenger bbdo, google, ning, pimp my kettle, social media by

If one of today's marketers doesn't pull off a decent social media campaign soon they are going to kill, or at least hurt, this highly potential channel. This leaves tomorrow's marketers in a very bad place. Case in point is Fantastic Noodles Pimp My Kettle. I made a conscious decision last year to ensure my blog refrained from slamming campaigns as much as possible. But this is worth an exception. The official page comes up fourth on a Google search. Furthermore, the page is a Ning. Oh dear. Interestingly, of their 276 "members" the majority of them are from Adelaide. As Julian Cole pointed out to me, Clemenger BBDO, the agency behind this atrocity, is from Adelaide too. I hope these guys can sleep with themselves at night. Not only are there ethical issues here but you're really fucking up my career....

02 July 2008

Posted at 15:39h in blogspot, communication, generation y, new media, rss, social media, trends, youtube by

I'm normally fairly good with people's birthday yet I missed a friend's yesterday. I only discovered it today when I opened my diary and realised the reason I forgot is because she doesn't have a Facebook account. I've come to rely on this tool but also many other aspects of social media. It hasn't just given me more channels to communicate but has now become a main source of information and entertainment. The way I contact people and stay in touch with them has changed with Facebook. The way I watch my favourite television shows has changed with YouTube, which has also opened up infinite hours of UGC. Similarly, the radio is streamed via podcasts. The daily read of a newspaper has changed with my RSS Subscriptions where I choose what I want to read. Interestingly, these changes are all free. No wonder Generation Y is so reliant on social media....