02 August 2008

Posted at 15:58h in clemenger bbdo, google, ning, pimp my kettle, social media by

If one of today's marketers doesn't pull off a decent social media campaign soon they are going to kill, or at least hurt, this highly potential channel. This leaves tomorrow's marketers in a very bad place. Case in point is Fantastic Noodles Pimp My Kettle. I made a conscious decision last year to ensure my blog refrained from slamming campaigns as much as possible. But this is worth an exception. The official page comes up fourth on a Google search. Furthermore, the page is a Ning. Oh dear. Interestingly, of their 276 "members" the majority of them are from Adelaide. As Julian Cole pointed out to me, Clemenger BBDO, the agency behind this atrocity, is from Adelaide too. I hope these guys can sleep with themselves at night. Not only are there ethical issues here but you're really fucking up my career....