Where do you stand on swearing in blogs? I don’t mean any random swearing but when it is used to show passion or expression.
Does it further add to the fact I’m a Generation Y, 18 year old blogger?
Or does it steal credibility, portray me as unprofessional and ward off potential employers or more importantly readers?
The most interesting thing about this building? It’s empty and the insides are completely gutted. It brings in more money through advertising than it would having to deal with pesky tenants.
That is a ridiculous amount of money. I would love to see the ROI for brands that use these electronic billboards.
Here are your three candidates…
Candidate A
Associates with crooked politicians and consults with an astrologist. He’s had two mistresses. He also chain smokes and drinks ten martinis a day.Candidate B
Kicked out of office twice and usually sleeps until midday. He used opium in college and drinks a quart of whiskey every evening.Candidate C
Decorated war hero who is also a vegetarian. He doesn’t smoke, drinks only an occasional beer and has never cheated on his wife.
Which of these candidates would you choose? Decide and then scroll down without peeking.
Candidate A was Franklin D. Roosevelt.
Candidate B was Winston Churchill.
Candidate C was Adolf Hitler.
First impressions are everything. Consumers jump to conclusions. And perception is reality.
Here‘s a great presentation I’ve watched just now by Al Gore…
As a marketer, should I be feeling guilty about this?
I quite like the concept and it seems to out do Twitter in nearly every way.
The only problem is there are no banner ads. No forms of advertising what so ever. Sure in the short term that’s great for me and you but how are they going to pay their costs? This becomes particularly important with their exponentially growing traffic.
Like many social networks, they are going to struggle to monetise the site. And by introducing advertising now, you risk alienating your community.
Where does this leave them in the long term?
On occasion I work Reception. In fact I’m actually “working” right now so don’t tell anyone.
Part of my role is to sort incoming mail and then delivery it to the correct pigeon holes. Whilst sorting through the legitimate mail I find myself with handfuls and handfuls of tangible spam. Just now, I’ve thrown out 16 letters from the same organisation to different people who work here. And much much more.
I don’t even open the envelopes before turfing them into the recycling bin. I feel like writing to them to say that interruption advertising like this just doesn’t work. Especially when you can’t even get it through the Receptionist.
I did find one exception a few weeks ago. A small tin arrived which was clearly spam addressed to one of the managers. But I didn’t throw it away.
The instructions said to open it and water it daily while keeping it warm. So I took it home that night and thus began a two week relationship with the brand and counting. After a few days a plant sprouted and somehow on one of the leaves were embed the words Thank You. It’s still growing today. It’s somewhat similar to this.
What a great way to break through the clutter. I’m still interacting with the brand and I even feel like they are a little bit more environmentally friendly than I thought.
I guess the only problem is I took it home and failed to pass it onto the manager. Like the rest of the junk mail, it never got passed the Receptionist even if for a different reason.
1. Use a simple sans serif font but not a standard one because you might be seen to lack typeface skills.
2. Fluorescent colours are good, preferably blue, pink or orange.
3. Everyone uses boxes, so you should too.
4. But if you do, make sure the edges are rounded because that’s what all the cool kids are doing.
5. Show customers you are really good with Photoshop and include a reflection.
6. Prove you have a keen eye for design and ensure everything looks as glossy and as shiny as possible.
7. No Web 2.0 logo is complete without a vertical gradient of some sort.
8. Ensure you are going to be the “next big thing” and include the word Beta somewhere in your logo.
I’ll stay away from the almost cliché example of Apple and instead use Firefox.
Mozilla recently announced Firefox 3 will be launched shortly and have decided to involve their powerful consumer following. On what will be Download Day, they will be trying to break the Guinness World Record for the most downloaded software in 24 hours.
You can actually pledge to download the software, where they will then send you a reminder email on the day. A fantastic idea and at the moment they already have 672,214 pledges. Not downloads, but pledges.
I think Internet Explorer might be in trouble. In fact, I wonder how many people would pledge to download their latest version?
