13 October 2009

Posted at 13:12h in 1337, isnack 2.0, lol juice, vegemite by

First we had iSnack 2.0. And thanks to a tip off from Marek, now we have LOL Juice. Please, marketers with grey hair and sagging man boobs, stop trying to talk to younger generations using their language. Tools like this one should be used to translate one way, not communicate. There's only a few brands in product categories that could actually pull it off. Spreads and fruit juices are not one of them. The marketers using 1337 speak today are probably the same ones who used words like "rad", "sick" and "hip" nine years ago. It didn't work then and I won't work now. Please stop trying. That is all. Editor's Note: I use the word rad and I'm bringing it back. ...

05 October 2009

Posted at 19:07h in isnack 2.0, new vegemite, vegemite by

I'm sure you're all over Vegemite talk by now. Buzz has spread itself across all media (see what I did there?) and you've probably never had more conversations about the black paste in your life.But I suppose that's the thing. Whether you think it was a good idea or a bad one, or a deliberate one or accidental, never in my life have I spoken about Vegemite so often. And never in my life have I been as passionate about original Vegemite.I have no plans try the new one, I won't even consider buying it and I'm totes over the whole "name our product" marketing campaign everyone seems jumping on the bandwagon with.But fuck it made me realise how much I love original Vegemite....