13 October 2009 Roflcopter Over Lol Juice

First we had iSnack 2.0. And thanks to a tip off from Marek, now we have LOL Juice.

Please, marketers with grey hair and sagging man boobs, stop trying to talk to younger generations using their language. Tools like this one should be used to translate one way, not communicate. There’s only a few brands in product categories that could actually pull it off. Spreads and fruit juices are not one of them.

The marketers using 1337 speak today are probably the same ones who used words like “rad”, “sick” and “hip” nine years ago. It didn’t work then and I won’t work now. Please stop trying. That is all.

Editor’s Note: I use the word rad and I’m bringing it back.

Posted by Zac Martin
6 Comments
  • Daniel Oyston
    Posted at October 13, 2009 2:27pm, 13 October Reply

    There was a movie called RAD http://www.imdb.com/title/tt0091817/

    I loved it! You should check it out.

  • Matt Burgess
    Posted at October 13, 2009 2:30pm, 13 October Reply

    I was about to blow up and question your denigration of the raddest word ever, "rad", but then I saw your Editor's Note. You're off the hook for now, Martin…

  • Jess Watson
    Posted at October 13, 2009 5:53pm, 13 October Reply

    The LOL drinks have been around for a little while now, but they're actually pretty popular with them youngins'. Not really the 20-something age bracket, but more primary school/ early highschool. They're even set as an 'AMBER' level in school canteens (i.e. schools can stock them and they're an okay/ sometimes food).

    The problem I have with them, rather than being due to them trying to be rad, is that the product is marketed to look like an energy drink. Kids want it because it's cool/ appears like all the energy drinks they see advertised and parents think it's "not so bad" so they let their kids have it more than should be allowed.

    Ah the joys of advertising and such.

  • Tannie
    Posted at October 13, 2009 6:01pm, 13 October Reply

    I think you're actually really wrong on this one Zac. LOL Juice has been around for at least 6 months. On top of that it is hugely succesful. It was just a small drink, rarely available, and now it's managed to make its way as far as supermarkets.

    As much as you want to have a go at it, it really has been done right, targeted at the right groups and especially in the times before it was in supermarkets it was highly sought after and sold out quickly wherever it was.

  • Rick
    Posted at October 13, 2009 6:09pm, 13 October Reply

    "TROPKL" and "RAZZ BRI" … that's really just offensive…

    Saw this yesterday BTW http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=17172016&navAction=jump&isProduct=true&parentid=MORE%20IDEAS&isProduct=true&cross-sell=true&guide-bn=true

  • Zac Martin
    Posted at October 13, 2009 6:10pm, 13 October Reply

    Yeah, I did some research and I found these had been around for a while, but only just hit the supermarkets… and already being heavily discounted. I tried to look for stats in terms of sales, but all I found was negative buzz around how unhealthy the drink was.

    I think the reason this is selling well, if any, is because of the the energy drink resemblance as stated above. Not the fact they're using an internet joke, particularly when they're now trying to tell to mothers.

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