What's the deal with liability for things I say here on this blog? If I dropped the suggestion that Julian Cole and Jye Smith do more than just blog together, am I financially liable if it is deemed slanderous? Is Blogger? If you do sue me all you'll take is my beer money for the next fortnight and maybe a weekly train ticket but maybe something I should be thinking about. Can my law peeps help?...
Today I'm going to talk about Daniel Oyston and his entry into the Australian marketing blogosphere. It started early last year when Oyster first sent feedback to the Marketing Today podcast. He followed that up with further comments over the next few months, adding value to the conversation each time. In October, he started his own blog. He was soon commenting on a number of different blogs, adding insight and thought to each post. Building up his online presence, he established networks and from that his own posts started receiving a lot of attention. He contacted me personally and we had a number of emails back and forth about beer and funny internet memes. He still sends me random shit he thinks I'll like. And he offered to host some images on a server he had access to. In less than six months, he's been able to do what I've been trying to for nearly two years. In just this short a time, he's blog is held in incredibly high regard. I believe that while his content is remarkable, his community driven approach and the rules of engagement he followed have attributed to his success. I think if you asked Oyster whether this was a strategy he set out to do or if this was just what he thought was common sense, logical and how a decent friendly guy would act, his answer would be the latter. Brands can learn a lot from this. The way Oyster first monitored the environment, began to put out feelers and ultimately engaged with the right influential people was superb. Brands should use this example when conducting social media response and broadcast....
I don't publicly publish the tags or labels I use on each post. Probably because I'm never that consistent, plus I think it's a pretty useless tool. The search bar on the right brings up any mention in a post, so I can't really see their relevance.But I went through my tag list and here are the most popular tags since I started blogging in September 2007.+ Blogging (24)+ Facebook (22)+ Julian Cole (18)+ Google (15)+ Seth Godin (14)+ Social Media (14)+ YouTube (14)What are your most popular tags?...
Hey Michelle, A little birdie tells me you have been known to read this blog from time to time. Why not drop a comment and say, "Hello"? ;] And to the rest of my lurking audience (not that there's nothing wrong with lurking), it does help grow my ego when I get a comment from a new reader. So please, don't hesitate to comment if you have anything to say. Even if it's to disagree with me. And certainly don't worry about looking like an idiot...
And so we come to a new year. And with it, perhaps a new direction of my blog.Perhaps you won't notice the change but I will. A slight diversion in what I limit myself to posting with perhaps a slight less focus on social media. While this will still remain dear to this blog and this blogger's heart, new media, Gen Y, technology, blogging and anything else that tickles my fancy will surely be covered.Also different is a new design and a change in tone to perhaps some more fun and creative posts where I can. I've been inspired lately by the readings of many random non marketing blogs. That, along with the fact most people who know me would suggest I rarely take anything seriously, will together form perhaps a more casual approach to my blogging.Should be a good year....
I feel like 2008 was a good year for the Australian Marketing Blogging scene. Perhaps because I found my place in it, or just simply it had incredible growth, content and new arrivals. 2008 saw saw a fantastic community develop and some remarkable conversations heard. So raise your glasses this New Years, and say, "Cheers" to a great year of blogging gone and another one ahead....
Thanks Simon for the heads up on this cool little tool which puts a dollar value on your blog's worth.Pigs Don't Fly comes in at a neat US$21,452.52. Not bad for a year and a half's investment. Any bidders?Obviously it's just a fun internet tool and to be taken with a hint of jest, but what's your blog worth?...
I use Blogger. People tell me I should be on WordPress. Repeatedly. But I'm at a point now where a change would be far too inconvenient. It got me thinking though, why does one choose a certain blogging platform over another? I think mine was simply because Julian Cole published on Blogger. He wrote the first blog I ever followed and therefore my natural choice was also Blogger. Why do you blog with who you're with?...
I don't know if it happens to be a characteristic successful bloggers need or just a coincidence, but the Australian marketing blogging scene is...
I guess this post is somewhat of a disclaimer.The way I write, I think many readers often assume one of both of the following points. Firstly, that I believe everyone should have a blog and secondly, that social media marketing is the answer to everything. This is not the case.I believe the potential a blogger has is incredible, but it would not be appropriate for every single person to write one. Just like some brands would have no benefit in writing one either.And social media marketing isn't the answer to everything. I hate traditional and interruption media and in five years your average marketing mix will have their roles very much minimised. But I'm the first to admit there are some amazing television spots, print ads and radio commercials out there and hey, once a year, I get a spam email that is actually useful. Traditional media can only get away with interrupting me if it's remarkable, and very rarely is this the case.So dearest readers, these two points are the grain of salt that my blog should be taken with....
