blogging Archives | Page 3 of 6 | Pigs Don't Fly by Zac Martin

12 August 2009 Recycle A Blog Post Day

Posted at 22:56h in blogging, rabpday by Zac Martin 2 Comments

I love a good Twitter trend, and #rabpday is no exception. Recycle A Blog Post Day is just that and as such I've spent the last few hours going through some of my older posts. I'm surprised at how ignorant, arrogant and down right stupid I've been (although many would argue I still am) with some of my posts. But I'm also surprised at how insightful, humorous and engaging I was with others. I'm not actually going to recycle a post or pointpoint out anything in particular, but you can find them all on the right hand side of this page. It's certainly interesting to see how much things have changed over the years I've been blogging, gotta love a good session of reflection. Also, I've finally come to my senses and will no longer be posting pointlessly linking to articles hosted externally. Or at least the regularly appearing ones anyway, especially if I'm not adding value here. ;]...

01 August 2009 Your Next Intern

Posted at 18:08h in blogging, student by Zac Martin 0 Comments

Here's a list of undergradute bloggers who write about something marketing related. Some are active, others not so much, but there's definitely some insight in each of them.Canadian University Marketing - Morgan CoudrayGruen Transfer - Michael LanyonHow Good You Want To Be - Katherine LiewI Hate Ads - Rick ClarkeLiquid Caper - Josh O'HalloranPigs Don't Fly - Zac MartinSimon Says - Simon ObolerThe Forrest Through The Trees - Marek WolskiShould you or anyone else be on this list? Drop me a comment....

22 July 2009 I’ll Tell You What I Want

Posted at 15:51h in agency, blogging, employment, job, marketing magazine, work by Zac Martin 0 Comments

My latest article at Marketing Magazine, discussing a couple of things I need if I and my fellow graduate-to-be mates are going to work for you....

16 July 2009 Fifteen Months

Posted at 22:22h in blogging, david scott, world wide rave by Zac Martin 0 Comments

Today I was flown up and back to Sydney to present to Nova's marketing team about social media. When I got home there was a free copy of David Scott's latest book World Wide Rave waiting for me.Sometimes I surprise myself how far this blog had taken me in just fifteen months....

02 July 2009 Balls On The Line

Posted at 16:40h in blogging, gavin heaton, man week, stan lee by Zac Martin 5 Comments

This week, is Man Week. And I've been tagged by Gavin Heaton to write about it. However, like Stan Lee, I tend not to write about much personal stuff here unless I can tie it into marketing or blogging. Which is convenient, because my post is about this blog. I'm still a teenager. And as my amazingly dirty attempt at a beard would suggest I'm not even sure if I can use the word "man". In fact on some levels I'm fairly immature and don't even act my age at the most inappropriate of times. But the biggest change in my personally, as far as I can tell, is I'm no longer as quiet as I once was. My childhood was normal. I don't have an amazing story to tell. My parents separated before I could say the word marriage but I can't complain about how I was raised. I was labelled a geek at school who sat at the top of every class academic wise, but not harshly done and it was even something I called myself. While the rest of the kids were busy talking in class, I was busy working. And I think that made me quiet. I'd still talk and socialise of course, but no one would ever mistake me for "the loud one" in the class room. But around Year 10, I decided to start being louder. Not neccessarily talking more, just putting myself out there, taking opportunities that came up and generally expressing myself when I wanted to. I'm not sure why, but I do remember it being a conscious decision. And it was fun. And it taught me my opinions and thoughts are valid. And to not work too hard. I think over the past five years it's continued to build, especially when I look at how much I've changed since, even still if you compared to my first week at Uni to now. And one of the ways I've been able to do this, is with a blog. I've always said starting this blog was one of the best things I ever did, and not just career wise. This is one of those "not just career wise" things. It's given me a platform to express myself and express my passion. It's let me be as loud as I want. It's gotten me thinking, writing and doing something I love. And it's been an important aspect in shaping me into the man I am today....

23 June 2009 You Sir, Are Anonymous

Posted at 14:20h in anonymous, blogging, comments, personal brand, posting by Zac Martin 10 Comments

Sorry to beat a dead horse here guys, but let's have a quick chat about posting anonymously.I honestly don't mind if you do it. I'd prefer if you attached a link to somewhere I could contact you, and if not then even just a name, but I understand some of you just want to post anonymously for the sake of it. I'm sure you've realised by now I actually relish abusive comments. And that's okay, if posting anonymously let's lets you say something you wouldn't normally say otherwise then go nuts.But please, don't give me personal branding advice if you're going to do it anonymously. That is where I draw the line....

17 June 2009 You Must Be This High To Ride This Blog

Posted at 15:17h in blogging, fire, joker by Zac Martin 3 Comments

The editorial team here at Pigs Don't Fly have been having some serious discussions of late. So serious in fact, one member stated they "could no longer work in such an environment" and as such resigned from the writing team. Another is currently sitting in an emergency ward after one conversation turned physical.I've been thinking a lot about this blog lately, especially regarding the topic of content, being a joker, sensationalism and starting fires. So I'm sorry peeps if I've been blogging about blogging on this blog a lot lately, but unfortunately there's still a few posts left to write.I haven't written about my blogging hero in a while, Seth Godin. But in one of his latest posts he suggests doing what you want and what you're passionate about, even if it's at the cost of your audience. I love this concept of "Who?", not "How many?". With that said, I realise some of this controversy does brings in big numbers, but I also realise I'm losing some in the process. So based on that, let's get something clear; this is my blog. Therefore it goes by my rules. If I want to rant, write a disgustingly rude letter to your brand, be an asshole to you or drop the f bomb; I can. This is my wonderland to express my opinion, and if you don't like it then too bad. This is the internet, I'm sure there's something out there for you to read. Although I must admit I do secretly love when people abusively comment at me. A post on this topic coming soon.Sometimes I honestly don't want to add value to a conversation. Why can't I just write something for the sake of it? I think I've slowly realised that as I get more passionate about my writing, one of the things I want readers of this blog to get out of it is entertainment. Yes, I would love to be pumping out thought provoking content all the time, but I can't consistently do that. I want my readers to love reading this blog and sometimes that means having fun with what I write and how I write it.Don't get me wrong, which I know most of you will. I still want credibility and I still want to start conversations and participate in them. But I think sometimes people need to realise there's entertainment behind this content as well which isn't always conversation starting, but fire starting....

20 May 2009 The Nature Of Audiences

Posted at 16:31h in bloggers, blogging, joker, segmentation by Zac Martin 7 Comments

A few months back I drove home to see thick black smoke billowing out of my neighbour's car parked on the street. I quickly jumped out of my car to investigate the burning vehicle. By this stage a small crowd had appeared that was slowly creeping forward to get a better look. After a minute the car actually exploded. No one was hurt but what interested me was the curiosity of the viewers, myself included. Instead of running away from the fire, people were running towards it. And thus is the nature of audiences. In a recent conversation between myself and Oscar Nicholson, I realised this is the nature of how I blog. I cause controversy. I write about not only provocative issues but in a provocative manner too. I stir the pot and I start fires. But I do this to start conversations. Unfortunately people aren't attracted to a car that isn't on fire. A blog post that isn't controversial gets less readers and far less comments. People rarely comment on something if they simply agree. I do realise the shortfall of this; that once the fire's out, the people leave. I suppose I hope I've got enough good content to keep them around after everything's been extinguished. But I'm not going to kid myself, I can't consistently and regularly produce good, thought provoking content. So from time to time I'll start a fire. I make no apologies for the burns or damage caused. This is the nature of a Joker....

03 May 2009 Write Or Flight

Posted at 22:23h in blogging, career, writing by Zac Martin 0 Comments

I always tout on about how starting a blog was one of the best things I ever did, and not only career wise. But it wasn't until today that I realised yet another reason I'm more than grateful for starting this bad boy. I love writing. I didn't realise it until recently, but I seem to get a fair bit out of something I would previously despised doing. And apparently, I'm not too bad at it. Although I have no idea why people seem to enjoy my terribly dry, sarcastic tone. And I just realised I seem to use a lot of conjunctives at inappropriate times. This blog probably isn't a good example of my best work. Lately I've been writing for the student magazine on campus, my other blog, Marketing Magazine and a new project that will be bigger than hang over I woke up with this morning. Now I just need to work out if it's possible to write for the love of it...