21 June 2009 The Right To Remain Silent
Just because someone mentions your brand name, it doesn’t mean you have to go in and “engage”. Just because someone says something about jeans on Twitter, it doesn’t mean you have to follow them if you’re Levi. And just because someone mentions something remotely related to your product, it doesn’t mean you have to comment on my blog.
This is called spam. And if you do it on this blog I have no problem tearing you to shreds.
I’m all for monitoring the social media environment. But when it comes to responding, don’t do it all the time. Only do it when you can provide value. If it’s relevant, and you can answer a question, point someone in the right direction or even give them something free or discounted, then you may respond.
And if you want to see somebody doing social media response well, the Body Shop is a good place to start. Joseph and Adam, I give you both permission to respond if you please.