14 November 2008 Fine Print

I guess this post is somewhat of a disclaimer.

The way I write, I think many readers often assume one of both of the following points. Firstly, that I believe everyone should have a blog and secondly, that social media marketing is the answer to everything. This is not the case.

I believe the potential a blogger has is incredible, but it would not be appropriate for every single person to write one. Just like some brands would have no benefit in writing one either.

And social media marketing isn’t the answer to everything. I hate traditional and interruption media and in five years your average marketing mix will have their roles very much minimised. But I’m the first to admit there are some amazing television spots, print ads and radio commercials out there and hey, once a year, I get a spam email that is actually useful. Traditional media can only get away with interrupting me if it’s remarkable, and very rarely is this the case.

So dearest readers, these two points are the grain of salt that my blog should be taken with.

Posted by Zac Martin
No Comments
  • Daniel Oyston
    Posted at November 15, 2008 4:35pm, 15 November Reply

    Zac, what do you mean by “… your average marketing mix will have their roles very much minimised”? I don’t get it … do you mean the “Promotion” of the 4P’s will not include as much traditional and interruption media?

  • Zac Martin
    Posted at November 15, 2008 5:43pm, 15 November Reply

    @ Daniel

    Primarily Promotion, but the other P’s as well. I would suggest currently Price, Place and Product are all based on traditional models, which will soon be diminished.

    But mostly, I meant Promotion. ;]

  • davidgillespie
    Posted at November 17, 2008 3:27pm, 17 November Reply

    Zac, I think you’re throwing the baby out with the bathwater here – particularly Price and Product. The right product, particularly the right remarkable product, at the right price will never go away. The way they are marketed will of course change, but don’t be so eager to see the demise of the 4P’s, the ideas out on these interwebs aren’t as brand new as we often think they are.

  • Matt
    Posted at November 18, 2008 6:55pm, 18 November Reply

    Zac, you’re wrong. Social media marketing is the answer to everything. EVERYTHING.

    *removes tongue from cheek*

Post A Comment