And it reminded me of something my now boss Russel Howcroft once said at a student event he spoke at. On career advice he could give to young marketers he said, “Always listen to your advertising agency.” As someone who now works in advertising, I couldn’t agree more. ;]

So while the client might be the one who pays for those expensive award applications, and has the ability to make your co workers redundant, sometimes they’re wrong. I guess Henry Ford’s quote, “If I’d asked my customers what they wanted, they’d have said a faster horse” applies to more than just the people buying your product of shelves.

Sometimes I think I think about this stuff too much.