safeway

Ahh, advertising. Despite what university textbooks and agency websites tell me, sometimes you don't need strategy. Or even creative. Running the most basic ad in a newspaper and some good shelf space is sometimes enough. And that's exactly what Coles have done to promote the new Wispa chocolate bar they've imported exclusively from Cadbury UK. At the end of the day, a good product is a good product, and it's certainly done a good job infiltrating my friendship circles. And it might even be enough to get me to shop at Coles occasionally....

Following on from a previous post, I recently purchased four items from Safeway. The receipt was 34cm long. For four items. 34cm long. Seth Godin has a good post here showing two companies who could be perceived as being just as wasteful. Or entirely luxurious. Either way, I will never see Safeway as luxurious and such a long receipt only says to me they are not as green as they could be. Again I recommend you head over to Idea A Day and check out Idea #2842 for another submitted by yours truly....