jaffe juice

The latest episode of Jaffe Juice was one of the best I've heard in a while. Definitely worth checking out. Joseph Jaffe and David Spark discuss some common mistakes made when it comes to social media marketing. One that really made me laugh was Don't post a comment on your own Facebook profile wall. Although you can no longer do this with the new layout, sometimes something small like this can really make you stand out. Nothing's worse than looking like you have no idea what you're doing. Another thing you can do is ask if someone has a Facebook...

Many of the podcasts I listen to on a regular basis have Facebook groups. Ones that immediately come to mind are Six Pixels of Separation, Jaffe Juice and Gen Y Marketing Podcast. But what is the point? The groups all seem dead. Julian Cole says they can be used to promote podcast episodes but I can't help but feel members of this group would already be subscribed. Similarly, these podcasts usually start or end with the same spiel in each episode. As regular listeners, surely we already know where to find you, how to contact you and have checked out the blog? This valuable content time and energy is wasted on a few potential new listeners. It seems like an incredibly outdated approach and almost mass media like. Why waste time preaching to the choir?...

Dear Joseph Jaffe, If you can challenge Barack Obama to reply to a blog post of yours I don't think its unreasonable for me to do the same thing to you. On recent podcasts, you've been asking what have we, the listeners, have done for you lately. You asked us to recommend your podcast to friends, family and co workers assuming we had done nothing for you already. Well the fact is we don't owe you anything. Just like a consumer owes nothing to a brand. Even if you provide a weekly podcast for free, you can't expect your customers to do anything for you. In fact, shouldn't you be greatful you have our loyalty? This is not to say I haven't done anything for you. You appear on my blogroll, I've linked to you before and even recommended your podcast and blog to others. If you were to ignore that, aren't I at least partly responsible for both your Apple iPhone and Dell Notebook which you received through sponsorship? So Joseph, I challenge you to reply to this blog post and tell me why I owe you anything. In a time where consumers have never been so powerful, we could go one step further and ask, in the words of Eddie Murphy; What have you done for me lately? Kind regards, Zac Martin...