Engage and Respond

In case you’ve been living under a rock, a few months ago Joseph Jaffe had a bit of a kerfuffle with airline Delta. In preparation for his trip down to Australia, Scott Drummond of Marketing Mag put out the opportunity to ask Joseph a question. Here is what I asked…



My question was more so a provocation than anything else. Do I actually believe he blackmailed and airline… perhaps. His argument of just being an average consumer doesn’t really stand with me, not with the audience he has and the weight his word carries.

With that said, I’ll be the first one to say blogging is an amazing platform to be heard and voice your opinion. I do it all the time. I also agree that we should be encouraging these companies to join the conversation and calling them out when make mistakes. I do that all the time too.

But that’s not really the point of this post. His response to the incident and Julian Cole‘s interesting post on the Rules of Engagement for Companies and Bloggers got me thinking about my blog. I was criticised recently for slamming the Pimp My Kettle campaign and I’ve only now just realised the importance of the way bloggers engage and respond, not just marketers.

So from here on out, when I see a campaign I don’t like I will still join the conversation. But only if it adds value.

And Joseph, if you’re reading this, get in touch with me about that position at Crayon. ;]

  • Rick Clarke
    Posted at September 4, 2008 3:30pm, 04 September Reply

    Ah, how thin the line between blackmail and not!

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