02 June 2008

Posted at 16:30h in heroes, julian cole, marketing today, peter wagstaff, simon oboler, youtube, zeroes by

Be sure to check out Marketing Today where Peter, Jules, Simon and myself discuss The Perfect Viral in Episode #64. During this discussion a point was raised regarding the effective use of preview images on YouTube. Generally a hot female or a cleavage shot tended to give your video a higher view count. I also learnt, that this preview image is selected from the exact middle of your video. Now take a look at Episode #1 of a fairly quirky series called Zeroes...

10 November 2007

Posted at 11:38h in desperate housewives, google, grey's anatomy, heroes, lost, scrubs, strike, the office, writers guild of america by

Surprisingly, the writers' strike in Hollywood has not made the media here in Australia. However its easy enough to follow over at United Hollywood, basically members of the Writers Guild of America (WGA) have currently stopped production of big shows such as The Office, Lost, >Desperate Housewives, Scrubs, Heroes and Grey's Anatomy.The easiest way to explain it is by watching this four minute piece of footage...