28 May 2008

Posted at 19:51h in citroen, redbull, xbox by

Redbull are the new sponsors of some Citroen release. Today they attempted to run a bit of a joint event on campus. Free Redbull, Citroens on display, music and an Xbox to play with. Redbull is a perfect brand to promote to university students. The Generation Y targeted product works particularly well with the Redbull Girls. Citroen is not. Why would you attempt to sell cars to university students? I don't even buy they idea they were trying to "plant the seed". I actually groaned when I saw the sales man wearing a suit....