Citroen Doesn’t Give Me Wings

Redbull are the new sponsors of some Citroen release. Today they attempted to run a bit of a joint event on campus. Free Redbull, Citroens on display, music and an Xbox to play with.

Redbull is a perfect brand to promote to university students. The Generation Y targeted product works particularly well with the Redbull Girls.

Citroen is not. Why would you attempt to sell cars to university students? I don’t even buy they idea they were trying to “plant the seed”. I actually groaned when I saw the sales man wearing a suit.

No Comments
  • Rick Clarke
    Posted at May 29, 2008 8:29am, 29 May

    What makes you think uni students don’t buy cars? There’s some fairly pricey cars around campus! Citroens aren’t too expensive.

  • Peter Wagstaff
    Posted at May 30, 2008 2:01am, 30 May

    Rick’s right – maybe just trying to steal some market share from Honda? But I’m not sure how a Citroen would look with Hello Kitty figurines along the front windscreen, though! 😉

  • Julian Cole
    Posted at May 31, 2008 11:33am, 31 May

    Hello Kitty, would be classic!