17 April 2009

Posted at 22:31h in framework, model, response, social media, strategy by

Last October I posted about two social media strategy models I had been working on. The first was Response and the second was Broadcast. Taking on the advice of Gavin Heaton and Kate Richardson I have made some slight adjustments to the Response model. While I would recommend reading the original post, the key differences are the addition of measurement on behalf of the marketer and recognising the circular nature of this process. Thoughts?...