17 April 2009 Social Media Strategy: Response v2

Last October I posted about two social media strategy models I had been working on. The first was Response and the second was Broadcast.

Taking on the advice of Gavin Heaton and Kate Richardson I have made some slight adjustments to the Response model. While I would recommend reading the original post, the key differences are the addition of measurement on behalf of the marketer and recognising the circular nature of this process.

Thoughts?
Posted by Zac Martin
No Comments
  • Jenni Beattie
    Posted at April 17, 2009 11:56pm, 17 April Reply

    Hi Zac,

    The model looks good agree it needs to be cyclical to allow for refinement.

    I developed up a similar model in 06
    http://www.compad.com.au/cms/network_pr/articles/Online_Strategy/17

    As with all models they need refinement over time and I am currently working on much belated v2.

    Cheers

  • Daniel Oyston
    Posted at April 18, 2009 8:51am, 18 April Reply

    Zac, good work mate.

    A tip, I recon you should read the opening 5 para’s of this blog post http://bit.ly/JkEaR

    It talks about “leaders” and their role once the community starts to get some momentum. Not sure “how” this element gets incorporated into your diagram(if u decide it needs to be) but happy for u to bounce ideas of me.

  • Gordon Whitehead
    Posted at April 20, 2009 8:10am, 20 April Reply

    Zac, looking good. But its to early in the morning for me to make any great contribution. I’ll be back.

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