02 March 2010 The Bear Basics
Perhaps one of the finer moments during my internship was something I picked up on while working on a current user generated content campaign. One video submission from a consumer featured a bear on the tee he was wearing. Seemingly harmless, this was approved and uploaded to the website, with consideration to then appear on national television. Upon browsing the latest approved uploads that day, I quickly notified my boss that the bear was actually Pedobear, a popular icon commonly associated with paedophilia. The video was immediately removed. Just another day as an intern in adland....