The Bear Basics

Perhaps one of the finer moments during my internship was something I picked up on while working on a current user generated content campaign.

One video submission from a consumer featured a bear on the tee he was wearing. Seemingly harmless, this was approved and uploaded to the website, with consideration to then appear on national television.

Upon browsing the latest approved uploads that day, I quickly notified my boss that the bear was actually Pedobear, a popular icon commonly associated with paedophilia. The video was immediately removed.

Just another day as an intern in adland.

  • Anonymous
    Posted at March 2, 2010 2:13pm, 02 March Reply

    Cool story Hansel.

  • Lachyw
    Posted at March 2, 2010 2:15pm, 02 March Reply

    Sharp moves mate

  • Anonymous
    Posted at March 2, 2010 2:19pm, 02 March Reply

    Poor bear can't help it if he likes kids!

  • Jason Tsitsopoulos
    Posted at March 3, 2010 2:05pm, 03 March Reply

    DAMN! You shoulda let it run! Picnic would be DEVISTATED!!! CONTROVERSY!!! GPYR would be RUINED!!! How dare you spoil my fun 😛

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