15 April 2009 Left Out To Dry

Carlton Dry have recently just finished up an aight digital campaign, Team Dry. The premise is simple, upload a video of you doing a useless talent and win $50,000. So far, not that interesting. The campaign is okay, not really purple cow material but certainly not too bad. What I did like was the approach taken to encourage people to submit entries. Readers of men's magazines Ralph and Zoo were told if they submitted an entry with a copy of the magazine in the video, they would receive a free slab of Carlton Dry. A great incentive to encourage people to enter competitions, particularly those with high levels of engagement. Unfortunately it seems they have decided to ignore the submission I entered before the deadline. One email address I attempted to contact them on was rejected and the other has gone ignored. Can anyone put my in touch with someone behind the campaign? I want my free slab of beer. If not, the half a day I spent making the videos means I have enough pent up anger to never buy Carlton Dry. Ever....