15 April 2009 Left Out To Dry
So far, not that interesting. The campaign is okay, not really purple cow material but certainly not too bad. What I did like was the approach taken to encourage people to submit entries. Readers of men’s magazines Ralph and Zoo were told if they submitted an entry with a copy of the magazine in the video, they would receive a free slab of Carlton Dry. A great incentive to encourage people to enter competitions, particularly those with high levels of engagement.
Unfortunately it seems they have decided to ignore the submission I entered before the deadline. One email address I attempted to contact them on was rejected and the other has gone ignored. Can anyone put my in touch with someone behind the campaign? I want my free slab of beer.
If not, the half a day I spent making the videos means I have enough pent up anger to never buy Carlton Dry. Ever.
Kate RichardsonPosted at April 15, 2009 7:47pm, 15 April
More like brown cow and bribery by beer.
Men are notoriously bad at entering competitions in mens mags so I bet a slab helps. As you’ve kindly demonstrated.
p.s $50,000 ain’t no small prize hey! Especially for useless talent.
Will check out the campaign though as I hadn’t seen it (seeing as I don’t read Ralph n’ all)
Zac MartinPosted at April 15, 2009 8:35pm, 15 April
Just received a response from an Account Manager. Coincidence?
Daniel OystonPosted at April 16, 2009 8:48am, 16 April
Zac, give us a link to your useless talent video …
Zac MartinPosted at April 16, 2009 12:26pm, 16 April
@ Daniel Oyston
When my submission appears on the website I might let you know. ;]
natPosted at April 16, 2009 9:57pm, 16 April
when you have to describe a campaign as ‘okay’ – the campaign has probably failed.
talkingdigitalPosted at April 17, 2009 9:18pm, 17 April
lucky for marketers the success of campaigns isn’t judged on whether observers think it’s okay … it’s based on more solid metrics around sales etc. Phew …