grr

The Grr campaign has been launched. I have no idea what its about but I like it although it does remind me of Sprite's Truth Hunter campaign. On one hand, the promotion is far better. They've been using Hamish and Andy by asking contestants to do things that make you go "Grr" for $1,000. One contestant had to get home wearing just his underwear. Another had to listen to the same song for two hours. I've also seen some clever print ads. On the other hand, I'm failing to see the brand tie in. There is a small Optus logo on the website but I'm really not seeing the connection. Perhaps its a shampaign with more to come soon...