gpyr

Yesterday I arrived home from a trip around the world in 21 days. For the final unit of my degree, we traveled to Hong Kong, London, Milan, Madrid, Paris, New York & Los Angeles. Over the three weeks we visited brands and agencies such as Google, Ogilvy & Mather, DDB, L'Oreal, Citroen, Arsenal and Zara. Good times.And tomorrow I start my full time career at George Patts.I think I just hit a new stage in the life cycle....

When I started this blog two and a half years ago, I wasn't even on Facebook. Now I have a job, for the most part, because of it. And scarily, in another two and a half years, it may not even be around. In the mean time, I will do my best to continue to blog as often as possible. Fair respect for those peeps in the industry who are pumping out consistently good content....

After two and a half years, writing this blog has served its initial purpose. I now work in advertising. This week I started as the Social Media Manager at George Patterson Y&R Melbourne. It's a part time gig while I finish my fourth and final year of university. I can't state enough how validating it is after doing nothing but talk for almost 28 months to actually do an internship and have people impressed with your work, enough so that they're willing to pay you to keep you around. And luckily for you lot, this blog will continue to kick on....

Perhaps one of the finer moments during my internship was something I picked up on while working on a current user generated content campaign. One video submission from a consumer featured a bear on the tee he was wearing. Seemingly harmless, this was approved and uploaded to the website, with consideration to then appear on national television. Upon browsing the latest approved uploads that day, I quickly notified my boss that the bear was actually Pedobear, a popular icon commonly associated with paedophilia. The video was immediately removed. Just another day as an intern in adland....

My final project as an intern at George Patterson Y&R was to do a presentation on the world of advertising through the eyes of a 20 year old. And the first thing I did, was to go through the database that is nearly two and a half years of my own opinion. You would not believe how useful it was. Although I've had some complete rubbish posts in the past, fuck I've written some good stuff if I can say so myself. And fuck it feels good to read a joke you wrote two years ago and still laugh at it. Good times....

So that finishes my first week at George Patterson Y&R. I'm not sure what I was expecting but I think the word "traditional" came to mind. Possibly in the way you'd look at an accounting firm.Oh how wrong I was. I've already learnt so much, and it's only just the beginning....

A couple of months ago I put out the call that I wanted to do an internship. Well, George Patterson Y&R answered, and as of tomorrow I'll be there four days a week until I'm back at uni for my final year in March. A young guy stepping into the oldest advertising agency in Australia...