Firstly, my apologies. I didn't mean for that to be such a provocative title but it got your attention, eh? Where do you stand on swearing in blogs? I don't mean any random swearing but when it is used to show passion or expression. Does it further add to the fact I'm a Generation Y, 18 year old blogger? Or does it steal credibility, portray me as unprofessional and ward off potential employers or more importantly readers?...

Mitch Joel just posted as to why blogging is more important than ever which raised some really interesting points. Even a small time blogger like myself can relate to the majority of them if not through my blog then through those that I read and comment on. One point in particular got me thinking was the talk about the breakdown of cultural and geographical borders and the increased ease of global communication. An excellent concept but what stood out to me was where this increasingly growing new media trend falls on its face. All I ever really read about is the benefits of digital marketing not problems and issues, like this one which appears quite important. Whilst we breakdown these walls and the world becomes a smaller place aren't we at the same time building these walls higher and excluding some from the conversation? Two obvious examples to me are the those with lower socioeconomic statuses and those living in rural areas. According to the ABS only 64% of Australian households have access to the internet and of those only 68% have access to a broadband connection. So how does a new media marketer target a struggling single mother of three or a drought stricken rural farmer?...

I've now been blogging for over four months and I've come to realise blogging comes down to two things. The first is quite obvious; posting regular and interesting content. I forget where I read this but apparently if you can do that for a year then you should have yourself a successful little blog. So how do you get to this stage faster with a higher hit rate? My second realisation; the need to be active in your community. It is essential to follow other blogs of a similar nature and actively contribute to them. Reading, listening and importantly commenting is essential. Not only will this help you formulate ideas of your own but planting that seed does surprising lots. So get out there, build a name for yourself, network, contribute and become a successful blogger....