15 September 2008 Stealing Social Currency
And I love them both.
Today I’d like to introduce you to the term “social plagiarism”. Urban Dictionary defines it as…
“When one uses a story or anecdote that they received or overheard from another individual they know, and they do not cite the source. In turn, implying that they themselves are the original source of information.”
I find this particularly interesting, especially given the buzz lately around social objects and social currency.
Is this something marketers can capitalise on, helping stories spread with continual “first hand” experiences?