28 November 2007

Posted at 21:39h in marketing, tooheys, wizmark by

I read an article in Marketing (November, 2007) that brought to my attention a real innovation. According to Luke Berry, managing director of Innovative Solutions Oceania Group, the 18 to 30 year old market tends to be resistant to most advertising. A perfect way to target this segment is with the Wizmark Talking Urinal Cake. Basically, these small devices are installed in male urinals and when activated a recorded message starts. Usually placed in bars, there are many benefits to this innovation...