17 January 2012 Reaching Critical Mass Through Social Media

It seems like even the laggard brands are now finding their way on Facebook. And what better way to kick things off than running a big promotion with a big prize. Wrong. Brands are relying too heavily on "going viral" and "amplification through social networks" and "sharing". As a result there are far too many social media promotions happening at the moment producing less than average ROIs. Big budget promotions are only receiving very little uptake. It's pretty much the reason I recently won a car. In fact right now I am in with a pretty good chance to win $10,000 in a video competition...