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06 November 2010 Deliberately Flawed

Posted at 17:31h in competitors, focus group, market research, survey by Zac Martin 0 Comments

Research is flawed. Incentivising it creates a defective outcome.But as I sat in a focus group the other day I couldn't help but wonder if someone had ever deliberately partaken in their competitors' research just to screw with the results.That would make a great blog post....

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Zac Martin is a Senior Planner at Ogilvy Melbourne. He also runs Grassroots Distilling Co. If you want to learn more, read up or get in touch.

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