25 August 2008 UGC. What Is It Good For?
Posted at 14:32h
in adspace pioneers, bandt, creative is not a department, david gillespie, julian cole, marketing magazine, social currency, social objects, user generated content
6 Comments
Not quite absolutely nothing. I recently subscribed to B&T Magazine and found interesting the "advice column". Unfortunately I didn't get a chance to respond to the magazine in time, so I thought I'd do it here instead. Here was their question...