10 Years Later

Today Pigs Don’t Fly turns 10.

From the very beginning it was naive and too often arrogant. But my early writing is a good reminder to voice a opinion, especially when it’s controversial. And don’t do too much self censoring – it’s okay to piss people off occasionally (especially when you’re right).

I certainly write far less than I used to. In 2008 I wrote 153 posts (most of which were rubbish). In the last twelve months I published 15 (still mostly rubbish).

What started as a side project at university quickly sparked an interest in writing. It became somewhere to explore digital marketing, and later brand, communications and entrepreneurship.

It got me a foot in the door to advertising and helped build my personal brand, for want of a better term.

In many ways it’s come full circle, back to being a side project. In 2009 I did 45k pageviews, this year I’d be lucky to reach 10k. The once-thriving Australian marketing blog scene is largely dead.

If I was smart I’d probably be publishing on LinkedIn or Medium. And I’d definitely have migrated from Blogger to WordPress (which has been on the To Do list for about eight years).

Most recently, Pigs Don’t Fly has become the banner under which I freelance. We (read “I”) just had our first project signed off that requires people other than me. I guess it’s an agency now?

Above all, it remains a place to think out loud, collect my thoughts and occasionally write something people read.

Thanks for being one of them.

  • Luke Marshall
    Posted at October 17, 2017 11:10am, 17 October Reply

    Nice work mate. There's something to be said for persevering with something for 10 years. And I think that's a good thing.

  • Stan says
    Posted at October 17, 2017 8:22pm, 17 October Reply

    I miss the golden age of blogging. Much like I miss being a regular contributor to chat-fests on Twitter. But hey, nothing lasts forever.

  • Wags
    Posted at December 11, 2017 11:17am, 11 December Reply

    Congratulations, a great ten years of reflections. Keep them coming!

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