Sweat Everything (Especially The Small Stuff)

Everything you do in digital is a chance to generate a lot of conversation. Positive or negative.

If it’s interesting enough, word will spread. People will share it. Reddit will make it big. And four days later the mainstream media might post it as well.

Even the small things can go far. Good or bad.

But I particularly like this App Update description from Commonwealth Bank.

It wasn’t briefed into a copywriter. But someone put two seconds into what would otherwise be another update you wouldn’t read. And it resulted in a smile. And a few people even shared it.

That’s why it’s always surprised me that Community Management is generally considered an entry level or junior position in most organisations. If consumers notice and amplify the small stuff, imagine how they’ll react to what’s said to the community.

Your next Facebook post or online customer service response could be on the front page of Mumbrella. For good or bad reasons. So it might be worth the extra two seconds.

  • Anonymous
    Posted at August 31, 2013 2:21pm, 31 August Reply

    You realise the saying is "Don't sweat the small stuff"? Trying to be funny by saying "sweat everything" is ok (but dumb), but saying "not just the small stuff" makes you look like a putz.

  • Zac Martin
    Posted at August 31, 2013 8:05pm, 31 August Reply

    You didn't need to be a dick about it, but for once I agree with you Anonymous. Title has been changed.

  • Murray
    Posted at January 16, 2014 10:47am, 16 January Reply

    I missed this nugget last year, cheers for sharing and calling Anon out on the dicky response. Two wry smiles from one article

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