How Much Is An Invite Worth?

So how much is an invite to a Facebook page worth? I’m sure there’s various conflicting studies out there, so I thought I’d do some research of my own.

I asked people how much they would charge a brand to invite all their friends to the said brand’s Facebook page. Some said flat out they wouldn’t do it, others said they would do it for free and quite a few people said it would depend on the brand.

With a sample size of 15 of my Facebook friends, here are the results.

So there you have it, conclusive research suggests on average, an invite to a brand’s Facebook page is worth 13 cents per friend.

If you’re taking this seriously (you shouldn’t be), this figure is of course from the point of the consumer, not the brand. But what this does mean is that if a brand can offer something worth more than 13 cents for each of their friends, it will be worth an invite.

Also, some of my friends are sellouts.

  • Anonymous
    Posted at June 14, 2011 10:50pm, 14 June Reply

    You neglect to add, that I for one offered to do it for free. Why? Because your a mate, and you were 'doing it for a client' so I offered to do it for free to help you out.

    So prices may reflect the fact that these people are your friends and were possibly doing it either 'on the cheap' or free to help you out.

  • Zac Martin
    Posted at June 14, 2011 10:57pm, 14 June Reply

    True, but I explained to people to be objective where appropriate. Also, I don't think that's the only thing wrong with this research. ;]

  • jake
    Posted at June 14, 2011 11:13pm, 14 June Reply

    I wish someone had have said 1 billion dollars. That would have totally fucked with your final figures 🙂


  • cale
    Posted at June 15, 2011 10:48am, 15 June Reply

    I am taking this as conclusive research that people cost $0.13.

  • Jason Tsitsopoulos
    Posted at June 25, 2011 3:30pm, 25 June Reply

    Wow… that's actually really good. I think AirAsia really do it well when advertising on facebook. I think their facebook business model is on the money.

    That is all 🙂

  • Aden Hepburn
    Posted at September 13, 2011 1:37am, 13 September Reply

    Technical challenge! Seeing you can often only invite 20-30 people via the standard FB invite tool, does this then throw different weights, as technically, you'll only be able to invite your best or most relevant friends? 🙂

  • CNA Classes
    Posted at September 26, 2012 8:59pm, 26 September Reply

    If they do, then that’s my preferred method of contact (because it’s quick, easy and effective).

    Could you be using Twitter to reduce costs and increasing productivity (not to mention helping the marketing guys out)?


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