07 June 2010 First On Facebook
Sooner or later though, there’ll be too many brands on Facebook. There’s only so much room in one’s consideration set for brands they’ll follow on Facebook, before they say no more.
The quality of content, freebies that are given away and innovation will make a difference. So will the degree of how rad your brand is (banks and life insurance companies might struggle). Above all, I imagine given how lazy consumers tend to be, it will be survival of fastest. Those brands that get in early will probably succeed simply because people can’t be bothered deleting them.