Pigs Can’t Look Up

Perhaps there’s some kind of metaphor there about pigs only looking forward. Because I’ve been thinking about this blog lately moving forward (did I really just say that?).

There’s two things I’ve decided to commit myself to regarding this blog and my newly found source of beer money. Both of which I know I’m going to break.

Firstly, I don’t want this blog to change too much, not yet anyway. I don’t want it to become a resource of case studies or analysis on the campaigns I’m working on. Despite this, my next post will be able a couple of rad things I picked up on that you can do with Facebook.

Secondly, I don’t want to see this blog suffer in regards to post quality or post count. But I am starting to have a lot of respect for peeps who work full time and pump out regularly good content.

I’m fascinated by the way a blog changes as the blogger changes. Usually it results in the blog dying but sometimes the blogger starts writing for a different audience, and that’s not something you’ll see here. Fingers crossed anyway.

  • lyndellnm
    Posted at March 24, 2010 10:51am, 24 March Reply

    I hope not. I suspect your employer employed you because of the opinions you so freely share with the world via your blog. Keep it real.

  • Russel
    Posted at March 24, 2010 12:32pm, 24 March Reply

    Hey Zac, where's that coffee I asked you to get me?

  • Nic Hodges
    Posted at March 24, 2010 12:38pm, 24 March Reply

    Zac I'd say the most important thing is don't worry about writing for an audience. Whatever you write, an audience will form around it (fuck, I write 2000 word bluesky theories based on bollocks and still crack a couple thousand views a month). As long as you're enjoying writing and the process of it means you're getting something out of it, take it along whatever path you feel is right.

    On that note though, don't start writing 2000 words of bollocks, or just reposting stats or case studies. I like your short, punchy and naive (in the best possible way) insights.

  • lauren
    Posted at March 24, 2010 4:17pm, 24 March Reply

    zac, you're not an accountant and you don't live in a vacuum. you can't help but be influenced by the context of your life. and thank fuck for that.

    russel, if zac's blog doesn't change in some way over the next 3 months, i think you need to fire him. it means he's got blinkers on and can't do his job 🙂

    and if your audience (btw, if you're not writing at least with some of your audience in mind, see above) can't cope with the change, others will.

  • Wags
    Posted at March 24, 2010 5:51pm, 24 March Reply

    I'm expecting to see some changes (please!)… Loss of naivety? Loss of arrogance?

    But if you end up talking like a wanker "moving forward", then it will result in a loss of readers, too!

  • nat
    Posted at March 24, 2010 8:39pm, 24 March Reply

    use this blog as a way to keep your mind/views independent and grounded.
    Having specific industry knowledge/skills is really important and helpful (in all industries). BUT – the human brain is a self-organizing patterning system – which means if you feed it the same information it will spit out the same (unoriginal/innovative) results.

    People need to deliberately focus on mental strategies to make sure they avoid that mind-trap – Which is why there is very little true creative/innovative thinking in any industry.

    There are tons of ways to practice/train thinking creatively/laterally. One way could be by forcing yourself to write on the blog in a naive arrogant way. writing articles with "what would i think of this if i was 20 years old with no experience" in mind. could be a great way to allow your mind to step back and look for true insights.
    (this prob doesn't make sense – but Jack Welch is a big believer in this strategy/thinking)

  • Zac Martin
    Posted at March 24, 2010 9:12pm, 24 March Reply

    @ "Russel"

    Get back to work.

    @ Wags and nat

    A small part of me knows I'll never stop being completely arrogant or naive free.

  • Jason Tsitsopoulos
    Posted at March 25, 2010 10:05pm, 25 March Reply

    Zac's moving on. NOOOOO!!! I don't think we can be friends anymore. Zac is becoming a SUIT

  • Promotional Products
    Posted at March 26, 2010 3:05pm, 26 March Reply

    It really is impressive when people can crank out quality stuff every day. I never realized it until I started attempting to blog. Great thoughts.

  • Anonymous
    Posted at March 28, 2010 12:56pm, 28 March Reply

    Keep at it Zac! Your life has changed so this blog has the right to as well!

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