28 October 2009 The U2bes
That’s 50 million people who were not interrupted or advertised to, but rather sought out and watched this remarkable content. And I would hazard a guess that a fair portion of them hung around for the full two and a half hours. This is incredible.
I know we’re not meant to use the word revolution (isn’t that right Jules?) but does this completely change the game for entertainment? Would love to see what this did for charity donations and album sales. Did they pull off a Radiohead?
More importantly, could another band pull it off? It is a first mover advantage, or just the fact U2 is one of the biggest bands on the planet. Take it a step further, could a brand pull it off? Even on a much smaller scale where only say 10,000 people tuned in to watch, I’d love to see it tried. What do you think?