25 January 2009 Mumbrella Ella Ella

The only reason I haven’t mentioned mUmbrella yet is because it seems obvious you should already be reading it. If this model can be successfully monetised, it will be the future of journalism.

Also Mumbles gave me some link love so I feel like I owe him. ;]

Posted by Zac Martin
No Comments
  • Stan Lee
    Posted at January 25, 2009 3:52pm, 25 January Reply

    The future of journalism?

    Big call. Misguided too.

    Mumbrella is great. A much need shot in the arm for Oz adland.

    But it’s hardly revolutionary Zac.

    Me thinks you need to get out more. 🙂

  • Zac Martin
    Posted at January 25, 2009 4:06pm, 25 January Reply

    @ Stan

    Something doesn’t need to be revolutionary to become mainstream. Niche focused journalism and reporting combined with RSS Feeds has a much brighter future than the newspaper.

  • Stan Lee
    Posted at January 25, 2009 11:57pm, 25 January Reply

    Point taken, but it’s still not the future of journalism.

  • talkingdigital
    Posted at January 26, 2009 3:29pm, 26 January Reply

    future of journalism!11 i don’t know when you’re serious anymore zac …

    i like what mumbrella is but it’s far from anything new in the broader scheme of things.

    simply put, it’s a good journalist who realises opinion and thought happens outside of the journo bubble.

  • Zac Martin
    Posted at January 26, 2009 3:38pm, 26 January Reply

    @ talkingdigital

    Surely something doesn’t have to be new (or revolutionary) to become the future of journalism. It’s the perfect balance of news and opinion, and with a few other niche reporting blogs that replaces my need for a newspaper.

  • talkingdigital
    Posted at January 26, 2009 6:25pm, 26 January Reply

    not disagreeing with your sentiment above … but if it’s the future of journalism ‘the future’ started happening 5 years ago.

    and it is being monetised elsewhere too – successfully.

  • Kate Richardson
    Posted at January 27, 2009 5:46pm, 27 January Reply

    Zac if mumbrella replaces your need for a newspaper, what were you reading before?

    Scared,
    Elizabeth Bay

  • Zac Martin
    Posted at January 27, 2009 11:06pm, 27 January Reply

    @ Kate

    Mostly porn. And blogs. =P

  • Stan Lee
    Posted at January 30, 2009 11:21am, 30 January Reply

    @ Kate & @ Zac

    So now he reads Mumbrella. Ad porn in blog format.

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