25 January 2009 Mumbrella Ella Ella
The only reason I haven’t mentioned mUmbrella yet is because it seems obvious you should already be reading it. If this model can be successfully monetised, it will be the future of journalism.
Also Mumbles gave me some link love so I feel like I owe him. ;]
Stan LeePosted at January 25, 2009 3:52pm, 25 January
The future of journalism?
Big call. Misguided too.
Mumbrella is great. A much need shot in the arm for Oz adland.
But it’s hardly revolutionary Zac.
Me thinks you need to get out more. 🙂
Zac MartinPosted at January 25, 2009 4:06pm, 25 January
Something doesn’t need to be revolutionary to become mainstream. Niche focused journalism and reporting combined with RSS Feeds has a much brighter future than the newspaper.
Stan LeePosted at January 25, 2009 11:57pm, 25 January
Point taken, but it’s still not the future of journalism.
talkingdigitalPosted at January 26, 2009 3:29pm, 26 January
future of journalism!11 i don’t know when you’re serious anymore zac …
i like what mumbrella is but it’s far from anything new in the broader scheme of things.
simply put, it’s a good journalist who realises opinion and thought happens outside of the journo bubble.
Zac MartinPosted at January 26, 2009 3:38pm, 26 January
Surely something doesn’t have to be new (or revolutionary) to become the future of journalism. It’s the perfect balance of news and opinion, and with a few other niche reporting blogs that replaces my need for a newspaper.
talkingdigitalPosted at January 26, 2009 6:25pm, 26 January
not disagreeing with your sentiment above … but if it’s the future of journalism ‘the future’ started happening 5 years ago.
and it is being monetised elsewhere too – successfully.
Kate RichardsonPosted at January 27, 2009 5:46pm, 27 January
Zac if mumbrella replaces your need for a newspaper, what were you reading before?
Zac MartinPosted at January 27, 2009 11:06pm, 27 January
Mostly porn. And blogs. =P
Stan LeePosted at January 30, 2009 11:21am, 30 January
@ Kate & @ Zac
So now he reads Mumbrella. Ad porn in blog format.