I’m Not A Portrait

I’ve received a fair bit of criticism from these two recent posts…

+ I Am Gen Y: Consumption
+ I Am Gen Y: Communication

I attempted to explain my actions, but an insightful comment from Damian Damjanovski stated it nicely.

I am a caricature of Gen Y. I am not a accurate representation, and therefore not a portrait. Instead I emphasis and accentuate the most striking and interesting characteristics of this generation. So while there might not be many exactly like me, the majority are somewhat similar in at least one of their media consumption or communication habits.

As Craig Wilson said, “where there’s smoke there’s fire”. Things are changing. What behavioural changes Gen Y doesn’t exhibit, the next generation (whatever we’re calling them) will be born inherent with them.

Perhaps I’d be a better portrait of the next generation…

As to how to overcome these changes and the problems they present for the media and marketing industry… stay tuned in the coming weeks.

No Comments
  • samotage
    Posted at January 22, 2009 7:17pm, 22 January Reply

    Portraits hang on walls, and it takes the perspective of an artist to decipher what they mean, which is generally lost on the rest of us.

    Zac, keep on rocking dude, because if we don’t rock the boat, pigs won’t fly and we remain becalmed in a sea of mediocrity.

    That is all.


  • AndrewD
    Posted at January 24, 2009 1:25pm, 24 January Reply

    Just a question you, you state that you use your mobile a lot and skype for long calls, what do you use for broadband? as before you did state that you download music, I assume a lot by channel BT. As far as I know speed wise, even 3G are not that good, especially when it comes to large downloads. Is there a land line somewhere there?

  • Nudge Marketing
    Posted at January 24, 2009 2:08pm, 24 January Reply

    @ AndrewD

    This is where some ISP’s have taken the time to understand where its all going and started offering Naked DSL. They seem to understand that once you have a capped mobile and skype a landline is superfluous.

  • AndrewD
    Posted at January 25, 2009 8:21am, 25 January Reply

    so you still do have copper to the house. And yes I do agree with naked DSL/voip/mobile use. I was just curious.

  • Zac Martin
    Posted at January 25, 2009 11:36am, 25 January Reply

    @ AndrewD

    I’m in shared living, other people use the landline. =P

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