25 November 2008 Our Best Example

Before I get into it, should probably talk quickly about the Digital Marketing & Media Summit. It was okay.

Julian Cole was kind enough to hook me up with a free ticket, and I certainly would have been annoyed had I paid $990. Even then I only hung around for half a day, the student in me decided to wait until after lunch before leaving.

The best thing I got from the day was a couple of ideas for blog posts.

For the audience there, they may have found some sessions useful but honestly most presentations were fairly dry. The exception of course was Julian’s (it’s possible that was only the case because I helped him out on stage).

A question asked to Julian was what were some examples of social media marketing being done well in Australia. He talked about Bigpond on Twitter, which is a great case study, but even then they started out as a disaster.

Clearly Australia is lagging. But before I get too pessimistic, I wouldn’t mind building a list of Australian examples and case studies. So throwing it out to you guys, what Australian brands have used social media well?

Posted by Zac Martin
No Comments
  • Daniel Oyston
    Posted at November 25, 2008 10:15pm, 25 November Reply

    Zac … how did your costume go on the weekend … I better check Facebook.

    I don’t have any good examples of social media success but am dead set gonna make one. That’s with the company I work for.

    Would be cool to get your ad hoc advice on some of it and it could look cool on your resume (if it works!).

  • Zac Martin
    Posted at November 25, 2008 10:18pm, 25 November Reply

    Still waiting for photos to appear on Facebook, but it was a seriously amazing costume.

    You have my contact details. =)

  • Matt Granfield
    Posted at November 26, 2008 9:15am, 26 November Reply

    Can you keep me in the loop Zac? I’ve got a long list of overseas case studies, and I’m working on building a few Australian ones of my own right now, but I fear the social media landscape is rather barren. Kirrihill Wines have done some great work though, as have Bigpond, as Julian pointed out.

  • Julian Cole
    Posted at November 26, 2008 10:55am, 26 November Reply

    Wow I feel the bromance in the room, cheers for the two shout outs in the past two posts. Here is a list of companies that are blogging in Australia

    Telstra, Paqworks, True Local, D look, Drive,
    NRMA, MerinoCompany, Powerhouse Museum,
    Lifestyle brand Kahuna Bay, Rabbobank

    Then there is also a number of Marketing/Advertising/Digital Agencies with a presence online.

    I would suggest checking out, who is speaking at social media conferences and using case studies. There was a conference yesterday in Sydney that had some good examples (Online Social Networks and Business Collaboration Conference)

  • Matthew
    Posted at December 4, 2008 8:40pm, 04 December Reply

    Here here to the comment about the Digital Marketing and Media Summit. It was a very dry, and so far from cutting edge that it was only Google that made it moderately interesting. What was with the Mt Franklin campaign being profiled? I’d put to the bench that its one of the worst examples of Australia’s social media efforts.
    Drambuie launched a social campaign some time ago, but its since lost momentum, Was a shame to, because it had cred.

  • MrTruffle
    Posted at December 9, 2008 6:07am, 09 December Reply

    You got a free ticket to a $990 event but then only stayed half the day? Ohh what a waste and a little disrespectful for whoever was on after lunch. Save the best for last is usually something conference promoters do.

    That said $990 for an event is a little rich and a little rude in itself but they are after company money not walk in off the street money.

    I would have liked more info on why you thought the other talks were “dry”

  • Zac Martin
    Posted at December 11, 2008 12:40pm, 11 December Reply

    @ MrTruffle

    I was there to help Julian with a small part of his presentation and I couldn’t hang around due to prior commitments. As far as I could tell… Jules was the best bit!

    I felt like the whole day didn’t really hit the point it should have. I understand that the audience is perhaps very new to the digital world but from what I’ve heard I’m not the only one who felt this way. I almost got the feeling who ever organised the day had the wrong outcomes in mind.

    Perhaps it just wasn’t for me. =)

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