Juju Cole wrote a pretty neat article a few weeks about about how awesome the Australian social media marketing bloggers are. The article talks about the ridiculous amount of free content and resources available to brands wanting to establish themselves in this space.

The only problem, of course, is that brands need someone to tell them they should be adding these bloggers to their RSS Feed in the first place. Just like someone needs to tell them they should have a Google Alerts account set up.

Both are free, but to know about them you already need to be inside the social media circle. Getting there isn’t hard, but the majority of brands need someone to push them in.

So perhaps social media marketers, agencies and consultants should be looking to pull clients inside that circle?