All The Small Things

Sometimes it’s the small things that make a real difference. And I’m not even talking about the remarkable stuff. That small something could be enough to motivate you, or de motivate you if it doesn’t exist (see Herzberg’s Motivation-Hygiene Theory).

Can you imagine Google if you had to click on the text box every time you went to the homepage? Or the frustration someone has when they’re shopping online, the page times out and they have to start again? Or even getting my morning coffee and not seeing a smile from the girl behind the counter?

If you’re not going to be remarkable, at least get the small stuff right.

What small thing makes a difference to you? Good or bad, online or offline.

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