04 September 2008 Social Tubes
Social media would not exist without it.
Let me explain.
I had an interesting conversation last night about this very topic and thought it would be swell to blog about. In a few days I’ll be preparing another post discussing the difference between new media and social media but I thought I’d get this out the way first.
There are numerous definitions of social media and all of them rely on the Internet. While certain elements existed long before Al Gore was punching away at his keyboard, its full extent and potential had not been realised until recently (although some foolishly still have their doubts). As technology developed over the past twenty years, we were able to identify, engage and ultimately build a relationship with niche targets of consumers.
Yes this was possible before. But not on this scale. Not this measurably. Not this easily. Not this effectively. And most importantly, not at this cost.
Blogging, podcasting, social networks, image, video and file sharing and the uptake on user generated content all happened because of the Internet. Some of which still haven’t hit critical mass.
Without the Internet, the term “social media” would never have been coined. And people working in this area would be looking for a new job.
What do you think? Does social media exist without the Internet?