I think this is a really creative campaign that should work well for them, particularly if they run something like this every year. Its targeted well to their market and I believe there should be a good turn out.

There’s also good use of their Facebook Event which seems to have gained a lot of popularity with over 40,000 people expressing interest. Unfortunately, it seems they’ve almost hidden away their promotional videos on the official website, with none of these posted on YouTube.

I know I’ll be heading down for my free slurpee, will you?