myspace

As I've said before, Facebook can continue to push users around with design changes and even privacy and get away with it. My opinion is that if you don't like it, don't use it. However they're in one of those unique situations where they have such a critical mass and consumer investment that no one is going anywhere fast. This is why they'll last far longer than MySpace. However, the people you can't push around are the advertisers, those that fund the social network. Facebook recently decided to make some significant changes to official page structures, and were fortunately forced to revoke them immediately due to backlash. And at some point in the indeterminable future, they're going to adjust the width of tabs. Nearly every brand will be caught out, and the agencies will be forced to fix them on their on dollar. While Facebook is happy to deal with those willing to spend some solid dosh, everyone caught in between aren't getting the love. And they may just think about asking their clients to invest elsewhere....

Unless you have a really fucking good idea, you're a band or you're targeting prepubescent emo tweens, do not set up a MySpace page.It's a waste of time and money, and it tells the consumer you have no idea what you're doing.I can't believe I'm saying this, but it's worse than setting up a Facebook Page for the sake of it. Or a Twitter account because everyone else is.#firstworldrants...

MySpace essentially had only a lifespan of two or three years for most people. Facebook is now starting to reach a similar age. Does this mean we'll soon see a new social network take over, or will Facebook do what MySpace couldn't? My opinion is the latter, at least for another few years. Facebook has hit a point where the vast majority of my networks are on it and using it. Not only to communicate, but to run events, upload photos and so some extent it's even replaced emailing and instant messaging. My investment in Facebook has been too great. With nearly 600 photos and a connection to most of my contacts, I'm not going anywhere soon. But how long will Facebook last? Could it do a Google?...