18 June 2010 It Starts Before Teaching
When I started my undergraduate degree at the tender age of seventeen, I had no idea what marketing was. Neither did any of my mates. We were all under the impression that marketing was advertising, and I’m sure many would argue this perception often doesn’t change, even after you graduate.
Our dream of working on ads was soon crushed by crippling numbers and boring accounting lectures. But maybe the reason we have bad clients is not because of the way marketing is taught. Instead perhaps all marketers inherently want to be advertisers, a misconceived possibility pushed upon them before OWeek due to ignorance.
Is the marketing industry not marketing itself appropriately to high school students?