I’ve seen some posts lately questioning a marketer’s purpose in using Chatroulette. People criticise the lack of long term strategic thinking when it comes to social media, particularly the relevance of a short term campaign.

But if you’re building a community or a following or a tribe or a cult, you need small campaignable ideas to keep them ignited. Or even reward them. Or keep your brand top of mind… you know… so they buy the shit you’re trying to sell.

And Chatroulette could be the perfect platform for your brand to produce a shit load of great content to feed these loyal peeps. And on the cheap too.

Dr Pepper did it well…

So some more advice I said I didn’t want to give on this blog; don’t overlook the small short term campaignable ideas.

You’ll just have to ignore the obligatory masturbators.