I’m often told I push the whole new media thing too hard and too much. In a realistic world blah blah blah. So instead today I’d like to offer something you might expect to hear from someone older.

Just because you were mentioned on a blog doesn’t mean anything. Even if it’s in a positive light. I bring this up because I’ve read many articles and case studies lately that include lines like “the blogosphere went crazy” or “tonnes of bloggers picked up on the campaign”.

Realistically, unless you get picked up by one of only a few key players, it doesn’t mean shit. And just because your Google Alerts lead you to a blog with five readers doesn’t mean you can claim it as a big PR win.

Even if someone like myself mentions you, it’s probably not a big deal. With around 500 subscribers, maybe 200 will read this post. Include a few hundred randoms and you’re still not having a massive impact.

I’m sure there’s a whole ‘nother post here as to whether or not someone like myself is worth responding to (hint: the answer is it depends). But what ever you do, don’t go making bullshit claims about causing a stir in the blogosphere because some 20 year old mentioned you on his crappy blog. ;]