In an attempt to gain market share by Ninemsn over the almighty Google in the search engine market, the Secret Search campaign has been implemented. Every time you make a search you have a chance to win a prize. They range from juggling balls to cash to notebooks.

It will work. Over the next three weeks I think they will see substantial increases in their section of the pie chart. But then the campaign will end and everyone one (myself included) will change their homepage back to Google.